Healthcare
Storytelling that raised $1.5M for a rural hospital.
Bonner General Health is the primary healthcare provider in rural North Idaho — serving a tight-knit community where the hospital isn't just a medical facility, it's a lifeline. Their annual Heart Ball fundraiser is the foundation's biggest event, raising critical funds for equipment, programs, and patient care.
The challenge: how do you move a room full of donors to give generously? The answer wasn't a pitch deck or a brochure — it was the stories of the people whose lives the hospital had changed.
Fraction travels to Sandpoint each year for a dedicated production week — interviewing patients, families, nurses, and physicians on location. By returning annually, we've built real relationships with the staff and community, which means the people on camera trust us. That trust shows in the footage.
Each video is crafted to be deeply personal — not a marketing piece, but a genuine human story that connects donors to the impact of their generosity. We handle everything from pre-production planning through final delivery, working directly with the marketing team to ensure every piece aligns with the foundation's goals.
From the project
Raised through the Heart Ball fundraiser. The video content has become the emotional centerpiece of the event — the moment that opens wallets and deepens the community's connection to Bonner General Health.
I have had the pleasure of working with Fraction Digital Media for the past six years, and their partnership has been invaluable to both Bonner General Health and the Bonner General Health Foundation. The results speak for themselves: our Heart Ball has raised over $1.5 million in the last six years, due in no small part to the compelling and deeply personal stories Fraction helps us share.
Kristin CarlsonMarketing Manager, Bonner General Health
Whether it's a fundraising campaign, a brand film, or an ongoing production partnership — we'd love to hear about it.
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