Financial Services
Keeping investors informed when the stakes are measured in billions.
Ferguson Wellman Capital Management is an employee-owned investment firm managing over $8 billion in assets. When you're responsible for that kind of capital — and every employee is a shareholder — the stakes around communication aren't theoretical. Every piece of content that goes out the door carries the weight of the firm's reputation, from the largest partner down to the newest shareholder.
When COVID hit, the firm's ability to communicate directly with clients was disrupted overnight. In-person events, investor meetings, and the personal touch that defined their client relationships all went remote. They needed a production partner who could help them maintain that trust through a screen — and do it at the level of polish their clients expected.
Fraction stepped in as Ferguson Wellman's production partner during one of the most uncertain periods in recent memory. We built and facilitated live webinar events and live production workflows that allowed the firm to keep their clients informed, engaged, and confident — even when the world was locked down.
Over six years, the relationship has expanded well beyond COVID response. We produce ongoing brand content, internal communications, and investor-facing video that reflects the firm's values: precision, trust, and a personal approach to wealth management. Because Ferguson Wellman is employee-owned, there's an extra layer of care in everything we produce — these aren't just clients reviewing the work, they're the owners.
From the production
Consistent, reliable production support through earnings cycles, annual reports, and investor events — quarter after quarter, year after year.
Fraction has been an amazing partner in our branding and communications efforts. Professional, reliable, resourceful and of course creative — Fraction has a great rapport with our team.
Mary FaulknerEVP, Branding and Communications, Ferguson Wellman Capital Management
Whether it's investor communications, live production, or an ongoing partnership — we'd love to hear about it.
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